Why Positive Storytelling?


We live in a world where the public sphere is dominated by negative storytelling. Just open a newspaper: it’s all about pains, troubles, fears, and horror stories.

Media and politics are, for a large part, responsible. Negative storytelling sells; it raises very strong emotions, leaves memorable impressions, creates material for gossip. People are hooked by negative storytelling. Shameless populists increase people’s fears and exploit them to win more votes.

This leaves positive storytelling only a very small share of voice. And because positive events and stories don’t mark memories as deeply as the negative ones, positive storytelling needs to work twice as hard to have an impact on society.


Positive storytelling is optimism. In challenges, where negative storytelling sees threats, positive storytelling sees opportunities.

Whilst negative storytelling is all about abnormal events (accidents, misfortunes, attacks), positive storytelling is about celebrating all things that go well – even if they’re normal.

Positive storytelling is about reminding us of the beauty in everything and everyone, and touch us all.

Positive storytelling raises positive emotions that make people happy. And happy people are more successful and healthier.

Positive storytelling is about love, respect, and peace.

Positive storytelling is a virtuous circle; it inspires others to join the positivity.

It’s important in everydya life at all levels: to embrace life happily, to inspire positive change at work, to make society evolve for the better.


Luckily there are wonderful people who take fabulous initiatives in positive storytelling.

Many artists are fantastic at positive storytelling; whether they’re leveraging their talent to engage for a good cause or simply want their art to make people feel good, it’s all about telling emotional stories that leave people happy and inspired.

Many brands also are really good at positive storytelling, because this is what sells in their space. They create a positive, aspirational world that consumers want to be part; if they master communication techniques, they know how to raise deep emotions that positively impact people.

The challenge is to give positive storytelling enough share of voice; until the media and the politicians will also start applying this technique to engage with their audiences, positive storytelling will remain too marginal in a world dominated by negative stories.

The purpose of this blog is to, modestly, contribute to give positive storytelling an additional voice, and spread the positivity. I will do my best to find examples and relay them on this platform.

And hopefully you will join the virtuous circle and also share your own examples!

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