Heineken #OpenYourWorld

There is more that unites us than divides us.

This is what Heineken demonstrated in April 2017 with the campaign #OpenYourWorld, where a series of individual strangers with drastically different views of the world met and engaged with each other, until they found about their differences.

A powerful campaign that reputs people at the individual, psychological level, to enhance our commonalities despite what social life has told us and our social opinions.

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